Web Development

Search Engine Marketing Strategy

Search Engine Marketing

On an average three out of five people use search engines as a go-to a shopping resource.

While search generates direct sales more readily for B2C websites, it is also an important part of the marketing mix for B2B in terms of lead generation. Google remains the global market leader by a considerable margin, though there are local variations. We are a Google certified partner and can help you with your Google Adwords' Search Advertising, Contextual Ads and Display Ads.

Search Engine Marketing (SEM) solutions include:

  • Pay Per Click Management & Ad Copy Creation
  • Pay Per Click Campaign Landing Page Creation
  • Pay Per Click Campaign Reporting & Tracking
  • PPC Keyword Research
  • PPC Bidding & Bid Management
  • PPC Campaign Optimization

Search Engine Marketing Strategy

Search Engine Optmization

There are no shortcuts in obtaining a high ranking on the search engines, as it requires an amalgamation of expertise in the search engine market and page optimization techniques. Every company is unique so our approach is to evaluate what promotional activities are available to you, and then devise an ongoing strategy that can be implemented over a period of time.

Search Engine Optmization (SEM) services include:

  • SEO Audit We’ll perform an SEO audit to help you find the important issues right away.
  • Keyword Research Do you know what keywords your target audiences are using to find your products or services?
  • SEO Copywriting Let’s create some meaningful, ROI-driven content together.
  • Link Building Our SEO experts will help you build links to rank higher on search engines.
  • Inbound Marketing Our HubSpot certified specialists will help increase your business leads.
  • Competitive Analysis We’ll help you determine how your SEO efforts are doing versus your competitors.
  • On-page SEO We’ll handle the on-page SEO elements that will boost your online rankings.
  • Off-page SEO We’ll develop the right off-page SEO strategies to build your online reputation.

Content Marketing Strategy

Content Marketing Strategy

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand sand customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.

  • Industry News- Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.
  • Case Studies- Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.
  • Content Strategy- Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.
  • Press Releases- Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.
  • White Papers- Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

Mobile Marketing

The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen, which gives greater possibility to reach the targeted audience anytime, anywhere.

Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience according not just to age, gender and location, but also to interests and mobile browsing data, as well as other factors that give the possibility to reach a specific target segment, within a specific audience profile.

As a leading mobile marketing professional team, we can manage your entire mobile campaign from strategy outline, audience profiling, campaign design and development, right through to delivery and reporting.

  • Mobile First Design- We ensure a great browsing experience for all users with focused efforts on mobile and desktop.
  • Accurate Targeting- We know the potential for mobile marketing for business success that's why our mobile campaigns are based on accurate targeting.
  • SMS Campaings- We use a cross-channel approach that integrates various mobile channels including SMS mobile marketing campaigns.

Digital Consultancy

Digital Consultancy is an invaluable option for those not looking to completely outsource solutions for their business. It can help provide in-house teams with training and development assistance as well as remove some ad-hoc duties.

We take pride in our deep industry knowledge and experience in providing today’s leading digital and creative solutions. We provide our clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.

In order to receive a thorough understanding of your product, service, customers, company needs and/or business goals, our digital consultants can offer group interviews with you and your team members. Our experts can assess the impact and effectiveness of your digital technologies and even investigate what your competitors are doing well. Our team can then identify KPIs for further measurement and evaluation of your online strategy for success. They also take part in shaping and prioritizing solutions that will provide optimum impact and effectiveness to suit your budget, time restraints and internal resources.

In addition to our aforementioned services, our professional team can also create insight into your company by profiling consumer personas, tracking customer behaviors and observing how consumers interact with your brand. This research enables us to better understand which brand touch-points are significant to your customers and how we can help influence them throughout their “consumer journey”.

We can provide each of our services individually or in conjunction with other services within the Digital Consultancy.

Reputation Management

Reputation Management is aimed to boost online visibility and drive visitors to a website by assisting the reputation of a business within search engines. It helps foster a debate by enhancing conversation and “influencing the influencer”. Online Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipating negative content that appears within search engines through brand searches, keyword searches, or both.

We offer a complete managing of your online reputation and provide a wide range of services such as

  • Social Monitoring
  • Online PR
  • Negative Content Filtering.
  • Social Media Engagement and Content Promotion.
Our large network of media contacts allows us to know the time and place for everything that you create as a brand in the online world. This way, every opportunity is utilized and all content is created with a discernible target audience in mind.

Our large network of media contacts allows us to know the time and place for everything that you create as a brand in the online world. This way, every opportunity is utilized and all content is created with a discernible target audience in mind.

We provide a Reputation Management report that captures the feedbacks related to your company, product or service that occurs on the Internet, we also segment the report in positive and negative press. It is important for tracking negative comments or reviews that appear on search engine result pages (SERPs) creating a negative reputation to your brand and could have a significant impact on your online sales and enquiries. Our team can run and manage the entire Reputation Management as we have all of the software and technologies necessary to collect the feeds are store them in our database.